Author: Paul

Representing Your Company’s Personality through Professional Business Photography

Customers are looking for authenticity in a business, but they will also pay the most attention to what stands out. Your company is as unique as the people who built it and how it is represented through marketing images goes a long way in communicating your business’ personality to your customers. Images show the many faces of a company: employees, leadership, ambiance and culture. A collection of professional business photography gives customers a sense of what to expect when they choose to work with you.

In my years of experience working with many companies to create stock libraries and professional headshots, I’ve found several key characteristics they are looking to communicate in their images: dependability, creativity, friendliness and confidence.

Conveying Confidence and Dependability

Lawyers, banks, and advisers are often looking to convey they are trustworthy. The best way I have found to craft that dependable, confident vibe is through serious-toned images. Darker colors, solid backdrops free of distracting detail, a crossed-arms pose—all these little details add up to say to the viewer “I am serious”.

Professional Business photography

Trust is a key component our client shown above wanted to convey—behind him is a large bank door with just enough detail to look impressive and unique, but not distracting. The dramatic lighting, with hard edges, rather than a soft glow was set to create more contrasts.

Feeling Friendly

Many companies who spend a lot of time with their clients want to appear friendly and easy to work with. Bright or natural backgrounds create an open feel and convey a happier mood.

The two employee portraits shown above are real estate agents, and their smiling faces reassure the viewer they are congenial people who are easy to work with. The lighting is softer here, and there’s a lot of light—shadows would convey a heavier mood.

Professional Business photography | group

These real estate agents pictured outside have a local, at-home feel—the scenery evokes the thought of neighborhoods and backyards, which of course lends itself to what theses agents do. The lighting here is natural, and shadows, though present, are much softer and blend together rather than stand out dramatically.

That Creative Touch

Companies looking to stand out from the crowd, such as marketing and tech companies, often want fun, more detailed pictures that are particular to their messaging, logos, or work.

Professional Business photography | group

I did a series of images for a marketing company called “Creative Quarterback”, and we decided to theme all their website photos around their name. Correlating their branding and photography allows their message to sink deeper, drawing connections between their website text and the images, making their company more memorable.

 

In translating a company’s personality to their photos, I do the heavy lifting for my clients, using my own creative eye and experience to develop the perfect visual. I work closely with my clients not only to get a sense of their vibe, but also discussing with them what they want to convey. If you are looking for professional business photography to help you bring your company personality in front of your customers, you can contact me here.

How to Make Sure You Are Happy with Your Professional Headshots

Finding the right photographer and taking a session of professional headshots is a lot of effort—you will want all that work to result in pictures you love. When you end up not liking your photos, it usually comes down to communication. If your photographer has to guess at what you want, then takes pictures that aren’t to your style, you both may end up disappointed and frustrated. Here are some ways to make sure you are happy with your headshots.

Tell Your Photographer the Purpose of the Professional Headshots

Are you refreshing your resume? Are you updating a company headshot? Are you about to go on a public speaking tour and need a publicity professional portrait? Telling your photographer why you need the photos will help them determine the correct look for your session.

Research Your Style

If you have never done a headshot session before, or have not liked your previous headshots, it will be worthwhile to look online for headshot examples you do like. Do they have darker backgrounds, medium light or dramatic light, or outside shots? When you can communicate specifics of your preferences to your photographer, they can choose backdrops and lighting that you find flattering. Bring along professional headshot examples of what you like to show your photographer, as well as the ones you didn’t like, so it won’t be repeated.

Research Your Photographer

Before scheduling a session with a photographer, visit their website or their portfolio to see the kind of work they do. This gives you a preview of what your headshots might turn out to be. Choose the photographer who’s style you already like.

Spend Time Preparing

Choose clothes that look the best on you and are relatively comfortable to reduce nervousness and boost your confidence. Bring along several outfits—it can be hard to see which outfit will look great on camera just by looking in the mirror. It’s best to have several options. If you aren’t confident about doing your own hair or makeup, hiring a hairdresser or stylist can be a worthwhile investment.

Knowing what you want and communicating those expectations up front will minimize the chances of frustration and dissatisfaction with your photos. When your photographer understands what your professional headshots are for, and the specific look you want, the end result will better represent what you are picturing in your head.

If you are looking for marketing images, professional headshots or portraits that stand out and express you, your brand or business, you can talk to me here.

Crafting a Business Image

Wherever you are representing yourself, be it online or print media, you will need to think about your business image. Visuals create a window to the personality and tone of a company. Headshots introduce your team and onsite environmental or editorial portraits evoke a sense of hard work and skill. Done well, photos can communicate volumes to your clients about you, and present a polished, professional look you aim for in person.

I have worked with many companies to create stock libraries and professional headshots uniquely tailored to their needs. I do the heavy lifting for my clients in crafting their business image, using my own creative eye and experience to develop the perfect photo. However, it is vital to know what you want, and to communicate your expectations with your photographer so the resulting images will better represent what you pictured. The following pointers will help you figure out those expectations.

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Uses Far and Wide

To start, you need to know where you will be using the images. Do you need team shots? Marketing materials? Website stock photography? Knowing the mediums will help your photographer know how to approach each photoshoot.

professional headshots

Style and Story-telling

Images tell the story of what your business is—if you are a tech company, your visuals should look drastically different than a landscaping contractor’s. There are three styles I use in photoshoots: classic, environmental, and editorial. Classic style, a straight-on shot with a distraction-free background, is great for people-driven companies, like HR and marketing. Editorial style captures workers and processes in action, and is the perfect way to highlight product and service-driven businesses.

Environmental style allows subjects to be shot at visually interesting locations, outdoors or in the office. I recommend environmental portraits to those who have interesting office spaces. You can refer to the process of professional headshots for a more in-depth look.

Personality and Backdrops

Talk with your photographer beforehand to determine what personality vibe you’re going for so he or she will know what tools to bring and how to shoot the pictures. Are you a law firm or bank? You may want images that communicate competence and trustworthiness. Are you a tech company? Creativity and ingenuity might be your leaning. Plain color backdrops can convey a strong message: white and bright colors have an open, inviting energy, while dark backdrops look more serious and dramatic.

Interesting offices provide a lot of visual fodder for stock photography and headshot backgrounds. I always advise my clients who have great office spaces to showcase their work environment, not just for clients, but also for prospective employees. Refer to my blog about using office spaces for examples.

Bringing a professional photographer on as an integrated partner can save time and provide you with consistent quality work. Please contact me for your business photography needs, whether it is portraits, professional headshots, group photos, or unique brand photography.

How Often Should You Get a Professional Headshot?

For business teams and individuals, there are many occasions where getting a new professional headshot is helpful, appropriate, or necessary for proper publicity.

Professional Headshots and Work Environment Photography | Paul D'Andrea

For Individuals

– If it’s been a while since you’ve been in a photoshoot: When your look has changed, you may want to update your professional headshot so your public profile matches real life.

– If you are starting to refresh your resume: When you are entering a job search, getting a new professional headshot can give you the opportunity to present yourself in the best way possible, thinking ahead to match your image with your career goals.

– If you are about to receive a lot of publicity: Authors publishing a new book, inventors introducing a new product, or speakers about to go on a tour, can benefit from an updated headshot to help publicize their product or event.

– If you are unhappy with your current or past headshot: If you don’t think your current headshot is a good representation of you, why not make it a New Year’s goal to get a new one? Read how to make sure you are happy with your headshot.

updated business group photo

For Businesses

– When new employees join your team: Keeping your team headshots up-to-date can be built into your on-boarding process, having a professional photographer on call to take pictures of new employees as they are hired.

– When your business changes locations: Moving into a new office affords the opportunity to get new headshots and photos for your website or other marketing materials. Read how you can use your office as a backdrop for professional headshots and other promotional material.

– When your company is rebranding: Revamping your brand often means changing your business image at every level. Having new professional headshots that fit the style of your new brand ensures the faces representing your business match the visual message you want to send.

 

If you are looking for marketing images, professional headshots or portraits that stand out and express you, your brand or business, you can talk to me here.

Cheers to You!

Best wishes for the new year from Paul D’Andrea

Brand Photography for Non-Profits: The Riley Children’s Foundation

I have the honor of being one of the go-to photographers for The Riley Children’s Foundation, who create regular communications for emails, social media posts, magazines, brochures, signage and everything else needed for a non-profit to reach its donors. My projects revolve around capturing the conditions, struggles and successes of children and their families who are treated at the Riley Hospital for Children. Together we create visual stories of these kids and what they’ve been going through.

brand photography

I create images for a number of different media outlets: social media, enewsletters, the printed magazine “The Riley Messenger”, blog posts, brochures, signage, and much more, including third parties like the Indy Star. There is a huge variety between photoshoots. I take standard “candid” portraits and also create studio-style portraits with a backdrop.

brand photography

Locations vary between the hospital, families’ own homes, and events like a high school dance marathon in Bloomington or race car drivers and professional football players visiting patients.

brand photography

brand photography

With a few years of working together under our belt, a level of trust has been created. I can show up to a location with my gear and dive right in with little oversite. They usually tell me the background of the subject, but beyond that I know the Riley style and brand and can tell the story they want to tell. I also know the nooks and crannies of the organization—parking, familiarity with the team and their photo library—giving us an expedited process. I also understand the challenges of working with kids who sometimes aren’t feeling well, and my manner of being sensitive and understanding is invaluable to making them feel comfortable. The kids are usually fantastic, by the way. I have a lot of fun working with them.

brand photography

To effectively tell a story through visuals, you need to show what happened through those images. I do this by including aspects relative to the situation. One recent story was of a boy who had a genetic eye trouble his father also had. His treatment required wearing very thick glasses. I took a shot where he wore his glasses, then took a shot straight on without the glasses to show his eyes, emphasizing the issue that is being resolved.

brand photography

Laura Buckner, my contact at the Riley Children’s Foundation, provides her take on what professional photography does for their organization. “Professional quality images are paramount to communicating need for a non-profit. Photography is everywhere, but placing importance on professional quality images like Paul provides is a priority for Riley Children’s Foundation. When people see a variety of images from us over a period of time, it starts to make an impact.”

Bringing a professional photographer on as a partner of your team can save time and provide you with consistent quality work. Please contact me here for your business photography needs, whether it is portraits, professional headshots, group photos, or unique brand photography.

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