No Weird Smiles: The Value of Editing in Professional Headshots
Shoots for professional headshots can run very smoothly, but the resulting photographs may still need some tweaking; facial expressions might be off in a group photo, or an outfit that looked great in person looks less appealing within a picture. Thankfully, it is never too late to edit. In a portrait and group photo session with a local United Real Estate office in Broad Ripple, I used my Photoshop skills to address some issues to make these nice shots look even better.
The photos were intended for banners and headshots on their website, helping to create a personable face for the office as well as set their tone; a friendly, confident bunch of real estate agents in a suburban setting. We took the photographs at one of their homes rather than the office—the big, open back yard was perfect for capturing a relaxed feel, and we could easily switch the background from the back of their house to a nice wooded area.
Kathy Jordan, one of the agents I worked with closely, describes what they wanted from their photos:
“Our clients range from investors to first-time home buyers to million-dollar buyers and sellers, plus everything in between, and while we’re ‘all business’ on their behalf, we have more of a collective ‘casual’ personality which we wanted to portray in our photos. Paul made us all comfortable, took time for individual shots as well as group photos and had great ideas for backgrounds. Once we made our selections he used his mad Photoshop skills to make us look perfect.”
Much of the photo editing I do is to clean up the background and foreground in order to remove distractions, leaving the people as the only subject of interest in the shot. In these photos, I removed distractions like scuff marks on the table, stains, and stray leaves. This kind of editing is important in professional headshots, when just the person is the focus. However, editorial-style photographs are meant to tell the story of not just the person but what the person does, so background details are desired.
Major changes can occur when a client sees the final photo spread and likes certain elements, but not others. Kathy changed her jacket between backgrounds. She liked her outfit better in one shot, but did not like the background as much. However, she loved the background in a different shot, but did not like the outfit she wore in it. Rather than reshooting, I cut her out of one picture in Photoshop and put her on the backdrop of the background she liked better.
This picture has the detail of a little white picket fence. However, it is so minimal that it does not distract, and in fact subtly lends itself to the suburban theme. That’s a little game that I play: how much do I put in the background to tell a story without being distracting? My philosophy is that all pictures should be pleasing and balanced, but also should convey ideas about the people in the photograph while still keeping the focus on them.
Another issue is posture. Sometimes we don’t stand as straight as we think we do. Part of the office is a family—Ginger and Tom, with their son Taylor. I took a nice shot of Tom and Ginger together, but she did not like how she looked hunched over. Again instead of reshooting, I was able to tweak her posture so that she stood straighter in the picture.
Expressions are also tricky. In this group photo, it looks like I was just a little ahead of snapping the picture before Tom got his big smile up. He had a great smile in another shot, so I switched the expressions to make the picture perfect without having to redo it.
Many professional photographers have some degree of Photoshop skills, and this flexibility it is certainly a plus when all you need to change in a photo is an expression or a background. Representing this group of fun real estate agents took balanced backgrounds and good editing skills. If you are looking for business portraits, or unique brand photography, you can contact me here.
Taking on the Updated Business Group Photo Challenge
Businesses have different needs when it comes to professional photos. One of my clients, a local State Farm Insurance agency, wanted photographs for their marketing, website, business cards and email communication. It was important to them that they get a group shot to tell the story of their team. However, like most organizations, their employee base changes over time. They were looking for a way to keep an updated business group photo without taking a new shot every time the team transitioned.
Our photoshoot site was at their office in Broad Ripple. There is a lot of energy in their space; the employees are fun and we had a good time during the shoot. To reflect their personality, and to represent their business in that light, I chose white, bright backdrops. The tone is not necessarily happy, but there is an open, inviting sense of energy in a white backdrop. Darker backdrops look more serious and dramatic. Both their group business portraits and headshots were on bright white backgrounds.
For outfits, they had both their business clothes for headshots and their red t-shirts for group photos. I always advise my clients to bring their favorite outfits, or as many outfits as they’d like to try. It’s better to have variety than to be short on options.
I hear the same concerns about group photos from many businesses—how do you avoid having to get together again and again to keep the image updated? I find photo editing to be the easiest solution. It takes a bit of skill to cut people out and make them look right and real together. I have nearly nine years of experience using Adobe Photoshop, and that knowledge becomes very useful in these situations—it is much easier to photograph one person when needed rather than getting everyone together for a group photo. I shot their first group photo against a white backdrop using over-under lighting. The same backdrop and the same lighting will be used for new member shots so I can add them seamlessly into the original group. I always go back and check the original picture, look at my settings and use the same aperture so I can repeat the scene exactly. The result is a photo that looks real and natural.
Elizabeth Marshall, State Farm agent, worked with me closely in getting professional business portraits at their office. “Paul came to the office with all of the equipment to take professional headshots; he was efficient yet personable and the end product was exactly what I wanted. I especially loved the assembled team photo so we don’t have to take a new group shot every time we add staff.”
Business photography requires capturing two aspects of an organization—the professional side and the personal side. One reflects the competency and trustworthiness of the team, the other the personality of each member. The goal is to get across to the audience the experience they will have when working with the business. In the case of State Farm Broad Ripple office, their clients get fun and energy!
If you need anything from simple business portraits to unique brand photography, I am comfortable taking portraits in the field or the studio. You can contact me here.
Client Sessions: Business Portraits and Professional Headshots
I have enjoyed working with multiple individuals through my partnership with Creative Quarterback, a marketing company that serves entrepreneurs and small businesses. They brought me in to take professional headshots, website stock-style photos and work environment business portraits for Katie Smith. She is a career development coach and head of her own company Careerable.
We held two photoshoot sessions with Katie, one indoors to capture the office-business feel for her website, and the second outdoors for her sunny professional headshots.
Our indoors location was Trendy Minds’ office in Downtown Indianapolis. Katie works largely with younger professionals, those looking to rebuild and focus their career, so she wanted a hip, cool vibe for her website photos. Trendy Minds was the perfect fit with its updated, modern-tech spaces. Our goals were to create shots that could be used as background images for her website, as well as professional portraits to capture the face of her company.
Standard headshot photos, where the subject stands straight-on in front of the camera looking into the shot, with a plain, one-toned backdrop behind them, was not the look we were going for here. We wanted a natural, candid set of portraits that had the sense of capturing her life on the job, as if we had just met her at the office in the middle of a work day.
The outside portraits presented a challenge as the sun was up and shining brightly. I found a great location around Fountain Square in Downtown Indianapolis, and though sunlight provides a good base, I brought my own gear to create optimum lighting. Full sunlight creates harsh shadows on subjects, a challenge I am familiar with. I knew I had to either find shade to work with or create some of my own; fortunately the restaurant we met at had a patio umbrella that worked perfectly.
All Katie’s professional business photos, both inside and out, look bright and clean, a result of carefully choosing locations for the best backdrops, helping the subjects become comfortable around the camera, and using both natural and artificial light to its fullest potential.
Working with Katie was fun. She has a great smile and is very natural in front of the camera, which makes for excellent posed pictures. Katie had some nice things to say about our photoshoot. “Paul never makes one feel awkward in front of the camera. He works with his subjects so that they’re comfortable, and asks for feedback along the way to make sure he’s getting the types of shots they want. His turnaround with the photos is always quick as well.” Thanks Katie.
It can be easy to focus on the backdrop or the effects, but the true stars I want to put front and center in business photography are the people behind the company. If you need anything from simple business portraits to unique brand photography, I am comfortable taking portraits in the field or the studio. You can contact me here.
Is It Time for a LinkedIn Professional Headshot?
How important is a professional LinkedIn headshot? To answer that question you must ask yourself why you have a LinkedIn account. Is it to build your personal brand, generate leads, advance your career, or all of the above? If so, a professional headshot could make the difference between being taken seriously, being ignored, or worse.
What Message Do You Want to Send?
A professional headshot photographer can help you define and present the image that best fits your purposes on LinkedIn. Whether you want to appear serious, business-like yet fun and a bit quirky, trustworthy, or confident, a professional business photographer can capture that essence. But first, you need to know who you want to reach.
Who is Your Target Audience?
If you’re looking to advance your career your target audience may be an industry, or it could be HR specialists or influencers within the industry. If your purpose is lead generation, consider who is your customer. Is it B2B (Business to Business) B2C (Business to Consumer) or NFP (Not for Profit)? Are you looking for vendors or providers? Do you want to reach potential business partners and interested parties? Regardless of your target audience, a professional headshot photographer can help you reach your intended audience.
But what if you already have a LinkedIn profile image? How do you know it’s time to change it out?
The Top Ten Reasons You Need a New Headshot
And not only no smile but awkward expressions. Let’s face it; not everyone is a professional model. Many, if not most folks are self-conscious in front of the lens. A professional photographer knows how to put people at ease to get the best shot possible.
Old and Outdated
A few years ago, before giving a presentation, an audience member approached me and said, “You don’t look anything like your headshot.” I politely laughed. He said, “It’s not funny.” He was right. I updated my headshot (Yes, I used a pro). If your professional portrait is past its prime, regardless of how much you like it, consider what people think when they meet you face-to-face. Whether it’s for a job interview or a sales call, an old photo that poorly represents you isn’t a good place to start.
There may be a place for glamour shots on LinkedIn, but I can’t think of it. LinkedIn is a professional network. Glamour shots are for the boudoir, not the boardroom.
A Group Photo
LinkedIn should be about you, not your team. Your cohorts can be found on your company’s LinkedIn page, not yours.
Let There Be Light!
Poor lighting can ruin the best of shots. A professional photographer knows how to use light appropriately for headshots. Don’t be left in the dark.
Selfies are popular. People like selfies. Selfies are great on Snapchat and Instagram but LinkedIn? The key word here is professional. Selfies aren’t professional; LinkedIn is.
Using the Wrong Professional Photographer
Hiring a wedding photographer, child portrait specialist, or a photojournalist to take a professional headshot might be a mistake. All of these disciplines take special skills and years of practice, but as good as a wedding photographer might be at that specialty, it doesn’t mean that experience translates to business photography.
When a face doesn’t fill the screen what fills it? When other images and backgrounds dominate a business shot, the message can be lost. In a professional business headshot, the face should dominate the screen.
Even if you wear branded company apparel every single day at the office, LinkedIn might not be the place to show it. A professional business photographer can help you determine what clothing will best reach your audience.
If your LinkedIn profile image is an egg, it’s time to scramble it. Have you put off uploading a profile image because you were uncertain about the image, or didn’t know which photo to use? If so, get off your bottom, call a pro, and let them advise you. You won’t regret it.
How Important is a Professional Headshot?
I’ve heard people say a headshot doesn’t make all that much difference. Really? When a professional business headshot positively influences a potential customer, an HR manager, or an industry influencer how important does a professional shot become?
Take a look at your LinkedIn headshot and ask yourself if any of the ten points fit your image. If so, isn’t it time you were “headed” our way? If you have any questions, please Contact Us.
Randy Clark is the Director of Communications at TKO Graphix, where he blogs for TKO Graphix Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and on weekends he can be found fronting the Rock & Roll band Under The Radar. He is the proud father of two educators, has four amazing grand children, and a public-speaking wife. His twitter handle is @randyclarktko, and you can find him on Facebook – RandyClarkTKO, and LinkedIn – Randy Clark.