Taking on the Updated Business Group Photo Challenge
Businesses have different needs when it comes to professional photos. One of my clients, a local State Farm Insurance agency, wanted photographs for their marketing, website, business cards and email communication. It was important to them that they get a group shot to tell the story of their team. However, like most organizations, their employee base changes over time. They were looking for a way to keep an updated business group photo without taking a new shot every time the team transitioned.
Our photoshoot site was at their office in Broad Ripple. There is a lot of energy in their space; the employees are fun and we had a good time during the shoot. To reflect their personality, and to represent their business in that light, I chose white, bright backdrops. The tone is not necessarily happy, but there is an open, inviting sense of energy in a white backdrop. Darker backdrops look more serious and dramatic. Both their group business portraits and headshots were on bright white backgrounds.
For outfits, they had both their business clothes for headshots and their red t-shirts for group photos. I always advise my clients to bring their favorite outfits, or as many outfits as they’d like to try. It’s better to have variety than to be short on options.
I hear the same concerns about group photos from many businesses—how do you avoid having to get together again and again to keep the image updated? I find photo editing to be the easiest solution. It takes a bit of skill to cut people out and make them look right and real together. I have nearly nine years of experience using Adobe Photoshop, and that knowledge becomes very useful in these situations—it is much easier to photograph one person when needed rather than getting everyone together for a group photo. I shot their first group photo against a white backdrop using over-under lighting. The same backdrop and the same lighting will be used for new member shots so I can add them seamlessly into the original group. I always go back and check the original picture, look at my settings and use the same aperture so I can repeat the scene exactly. The result is a photo that looks real and natural.
Elizabeth Marshall, State Farm agent, worked with me closely in getting professional business portraits at their office. “Paul came to the office with all of the equipment to take professional headshots; he was efficient yet personable and the end product was exactly what I wanted. I especially loved the assembled team photo so we don’t have to take a new group shot every time we add staff.”
Business photography requires capturing two aspects of an organization—the professional side and the personal side. One reflects the competency and trustworthiness of the team, the other the personality of each member. The goal is to get across to the audience the experience they will have when working with the business. In the case of State Farm Broad Ripple office, their clients get fun and energy!
If you need anything from simple business portraits to unique brand photography, I am comfortable taking portraits in the field or the studio. You can contact me here.
Client Sessions: Business Portraits and Professional Headshots
I have enjoyed working with multiple individuals through my partnership with Creative Quarterback, a marketing company that serves entrepreneurs and small businesses. They brought me in to take professional headshots, website stock-style photos and work environment business portraits for Katie Smith. She is a career development coach and head of her own company Careerable.
We held two photoshoot sessions with Katie, one indoors to capture the office-business feel for her website, and the second outdoors for her sunny professional headshots.
Our indoors location was Trendy Minds’ office in Downtown Indianapolis. Katie works largely with younger professionals, those looking to rebuild and focus their career, so she wanted a hip, cool vibe for her website photos. Trendy Minds was the perfect fit with its updated, modern-tech spaces. Our goals were to create shots that could be used as background images for her website, as well as professional portraits to capture the face of her company.
Standard headshot photos, where the subject stands straight-on in front of the camera looking into the shot, with a plain, one-toned backdrop behind them, was not the look we were going for here. We wanted a natural, candid set of portraits that had the sense of capturing her life on the job, as if we had just met her at the office in the middle of a work day.
The outside portraits presented a challenge as the sun was up and shining brightly. I found a great location around Fountain Square in Downtown Indianapolis, and though sunlight provides a good base, I brought my own gear to create optimum lighting. Full sunlight creates harsh shadows on subjects, a challenge I am familiar with. I knew I had to either find shade to work with or create some of my own; fortunately the restaurant we met at had a patio umbrella that worked perfectly.
All Katie’s professional business photos, both inside and out, look bright and clean, a result of carefully choosing locations for the best backdrops, helping the subjects become comfortable around the camera, and using both natural and artificial light to its fullest potential.
Working with Katie was fun. She has a great smile and is very natural in front of the camera, which makes for excellent posed pictures. Katie had some nice things to say about our photoshoot. “Paul never makes one feel awkward in front of the camera. He works with his subjects so that they’re comfortable, and asks for feedback along the way to make sure he’s getting the types of shots they want. His turnaround with the photos is always quick as well.” Thanks Katie.
It can be easy to focus on the backdrop or the effects, but the true stars I want to put front and center in business photography are the people behind the company. If you need anything from simple business portraits to unique brand photography, I am comfortable taking portraits in the field or the studio. You can contact me here.
Is It Time for a LinkedIn Professional Headshot?
How important is a professional LinkedIn headshot? To answer that question you must ask yourself why you have a LinkedIn account. Is it to build your personal brand, generate leads, advance your career, or all of the above? If so, a professional headshot could make the difference between being taken seriously, being ignored, or worse.
What Message Do You Want to Send?
A professional headshot photographer can help you define and present the image that best fits your purposes on LinkedIn. Whether you want to appear serious, business-like yet fun and a bit quirky, trustworthy, or confident, a professional business photographer can capture that essence. But first, you need to know who you want to reach.
Who is Your Target Audience?
If you’re looking to advance your career your target audience may be an industry, or it could be HR specialists or influencers within the industry. If your purpose is lead generation, consider who is your customer. Is it B2B (Business to Business) B2C (Business to Consumer) or NFP (Not for Profit)? Are you looking for vendors or providers? Do you want to reach potential business partners and interested parties? Regardless of your target audience, a professional headshot photographer can help you reach your intended audience.
But what if you already have a LinkedIn profile image? How do you know it’s time to change it out?
The Top Ten Reasons You Need a New Headshot
And not only no smile but awkward expressions. Let’s face it; not everyone is a professional model. Many, if not most folks are self-conscious in front of the lens. A professional photographer knows how to put people at ease to get the best shot possible.
Old and Outdated
A few years ago, before giving a presentation, an audience member approached me and said, “You don’t look anything like your headshot.” I politely laughed. He said, “It’s not funny.” He was right. I updated my headshot (Yes, I used a pro). If your professional portrait is past its prime, regardless of how much you like it, consider what people think when they meet you face-to-face. Whether it’s for a job interview or a sales call, an old photo that poorly represents you isn’t a good place to start.
There may be a place for glamour shots on LinkedIn, but I can’t think of it. LinkedIn is a professional network. Glamour shots are for the boudoir, not the boardroom.
A Group Photo
LinkedIn should be about you, not your team. Your cohorts can be found on your company’s LinkedIn page, not yours.
Let There Be Light!
Poor lighting can ruin the best of shots. A professional photographer knows how to use light appropriately for headshots. Don’t be left in the dark.
Selfies are popular. People like selfies. Selfies are great on Snapchat and Instagram but LinkedIn? The key word here is professional. Selfies aren’t professional; LinkedIn is.
Using the Wrong Professional Photographer
Hiring a wedding photographer, child portrait specialist, or a photojournalist to take a professional headshot might be a mistake. All of these disciplines take special skills and years of practice, but as good as a wedding photographer might be at that specialty, it doesn’t mean that experience translates to business photography.
When a face doesn’t fill the screen what fills it? When other images and backgrounds dominate a business shot, the message can be lost. In a professional business headshot, the face should dominate the screen.
Even if you wear branded company apparel every single day at the office, LinkedIn might not be the place to show it. A professional business photographer can help you determine what clothing will best reach your audience.
If your LinkedIn profile image is an egg, it’s time to scramble it. Have you put off uploading a profile image because you were uncertain about the image, or didn’t know which photo to use? If so, get off your bottom, call a pro, and let them advise you. You won’t regret it.
How Important is a Professional Headshot?
I’ve heard people say a headshot doesn’t make all that much difference. Really? When a professional business headshot positively influences a potential customer, an HR manager, or an industry influencer how important does a professional shot become?
Take a look at your LinkedIn headshot and ask yourself if any of the ten points fit your image. If so, isn’t it time you were “headed” our way? If you have any questions, please Contact Us.
Randy Clark is the Director of Communications at TKO Graphix, where he blogs for TKO Graphix Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and on weekends he can be found fronting the Rock & Roll band Under The Radar. He is the proud father of two educators, has four amazing grand children, and a public-speaking wife. His twitter handle is @randyclarktko, and you can find him on Facebook – RandyClarkTKO, and LinkedIn – Randy Clark.
Client Highlight: Professional Headshots and Work Environment Photography
I have lived in the Indianapolis area for a long time, and have enjoyed working within our city’s growing tech industry. Todd Richardson, a notable leader in the Indy business community, needed professional headshots and work environment portraits for his business website and social media presence. Creative Quarterback, a marketing company, was rebuilding his website, and they brought me in to photograph Todd.
I have known Todd for years, personally and professionally. Todd has a warm personality and fun approach to his work, and he often partners with hip, young companies. To reflect his friendly persona, Creative Quarterback chose The Speak Easy, a co-working space in Broad Ripple for the photoshoot. With its unique décor and open set-up, The Speak Easy was the perfect “corporate-yet-casual” environment to capture Todd at work.
Creative Quarterback set our agenda for the photoshoot, as they needed specific images for Todd’s website pages. We worked together to create photographs that not only showed Todd in action, but also incorporated the feel of his brand—that open, friendly warmth that pervades his person. For any headshot or business photography project, I always choose a backdrop that will convey the qualities of the company. If I were to take photos for a financial institution, I would likely choose a clean backdrop, perhaps stonework, that portrays confidence and strength. For Todd, I chose backdrops within The Speak Easy that had warm colors and interesting details, allowing the space to offer an impression of him personally.
The challenges of working in an environment rather than a studio revolve around lighting—I have to incorporate the existing lighting with my own gear to create illumination that is flattering to my subject. How light falls across the face can either hide features you don’t want, like wrinkles, or it can accentuate them. Natural light from windows and other good sources can be hard to come by outside of a studio, so I usually make my own lighting to add to what is already there. My end goal is to create photographs that are well lit, but don’t look artificially bright. In this project, the lights of the Speak Easy lend to the warm colors and feeling of the photos.
I have worked with Todd on many occasions, and he had some nice things to say about me, which I very much appreciate. “I have known Paul for many years, as both a photographer and a technologist. In both roles, he was detail-oriented, focused on providing a high-quality output, and incredibly easy to get along with. I have used Paul’s services on dozens of occasions over the years. Without fail, I can count on Paul to be reliable, easy to work with, insistent on a quality product, and creative in his approach. Whether for work or personal, I know I can trust Paul to deliver what I need when I need it.” Thanks Todd.
Representing Todd and his brand took the right location, equipment, teamwork and attention to detail. The result is a stock of professional headshots that capture personality as well as subject. If you need anything from simple business portraits to unique brand photography, I am comfortable taking portraits in the field or the studio. You can contact me here.