More than Corporate Headshots: Full Service Business Photography
Many companies need more than just corporate headshots of their team—they need updated team shots, new office photos, marketing stock photography, and others. Site Strategics is a client I have been working with for a while, and I have supplied the full service of business photography for their needs.
Site Strategics builds websites and provides other marketing services. Their brand is fun, smart, technology-savvy business people. Since moving to their new office downtown, they needed a whole slew of updated team photos, individual portraits and stock photos.
We started with their group picture at their new location, then we moved on to headshots for each team member. For corporate headshots I usually find one or two good backdrops in an office and shoot everyone on these. However, their office is especially colorful and interesting. It was their desire to showcase their cool space on their website as well, and I suggested we combine the the two goals. So, I photographed every team member in a different location to highlight their office in the background.
They are a hip young group and have a lot of fun in their office. While they were chatting with each other and joking around, I was able to capture genuine laughs and smiles.
Recently they built a media studio in their office to help clients who need videos or podcasts for their marketing. They also record their own podcast called “Edge of the Web”. The studio has a lot of cool technology and capabilities, and they wanted to market it on their website. They needed stock photos of the studio itself, people recording in the studio, and the variety of video and audio equipment.
For the stock photos, I had the license to be creative, finding the best angles and subjects for what was going to be their own stock library of images. Instead of going in with a preconceived idea for what media studio photos should look like, I focused on the environment and objects unique to their space—their microphones, cameras, sound equipment, dials, levers and lights—noticing the details and how their studio worked. A stock library will look different for each client; sometimes a few photos of something very specific are needed, while other times call for a bulk of photos with a good amount of variety. For Site Strategics’ studio I ended up taking 50 images because they had so much to work with.
Each time I work for Site Strategics, I keep in mind that their photographs need to have the same feel. I make sure to light them similarly with light modifiers, using almost identical camera settings, and review previous photos so they all look consistent even though backdrops and ambient lighting are different.
I really enjoy my working relationship with Site Strategics. They are great people to be around, and knowing them allows me to capture their personalities through the lens. I also know their brand, and can create the right picture for their message. Site Strategics finds having a business photography partner instrumental to their work as well. They simply have to reach out to me for any of their image needs. Jason Fletcher of Site Strategics took the time to describe what they liked about the process. “We chose Paul for his expertise as several members of our staff had worked with him before. Based on their glowing reviews, we trusted him to help make our website and other assets more professional with his photography. The pictures came out great and it was a lot of fun to work with him!”
Please contact me here for your business photography needs, whether it is portraits, professional headshots, group photos, or unique brand photography.
Business Photography and Executive Headshots
I got the chance to work for my great friend Chris, a colleague from my past days as a programmer, who was starting his own strategic consultant company, and he needed branding photos as well as executive headshots. Being the face of his company, he would need to convey both his personality and the personality of his business.
As Chris loves Indianapolis, he chose the iconic location of Fountain Square at night as our main backdrop for portraits. The evening scenes and nightlife vibe relate to his personality; he looks like the cool tech dude he is with the colorful lights and dark buildings behind him. Though it was a freezing night in February, we wanted the more dramatic environment the evening provided, as well as the vivid backdrops of night lights, so we braved the cold for as long as we could.
Working at night both outside and in makes it easier for me to play with my lighting: I don’t have the sun to deal with. Though I still blended my own lights with the city lights, I have learned how to recreate studio-like lighting with portable equipment, so our choice of background was incredibly flexible. This crafted lighting allows me to find an interesting backdrop first and worry about lighting second. If I had to look for a place with great lighting first, the choice of background would be limited to a very few perfectly lit spots.
We did our inside shots at the Murphy Building while we were warming up from our freezing outdoor photoshoot. I wanted to make sure we included backdrops that were not tied to Fountain Square. These pictures portrayed his personality and love of the city, but he would also need ones that portrayed the more business side of his company, and that would require a more timeless backdrop that conveyed an idea rather than be about a place.
This shot includes a very cool bank vault door as the backdrop. To brighten that door, I placed a light directly behind Chris, and later removed the light stand from the pictures in Photoshop. That extra shine on the door adds just the right amount of light and detail the picture needed.
In this photoshoot, Chris crosses his arms quite a few times. I have heard many photographers discourage crossed arms in professional headshots and portraits, but I have come to disagree as subjects like Chris naturally make the pose look relaxed and confident. Chris has good posture and carries himself well; he is aware of how he stands, but not unnaturally aware. Sometimes when I’m directing poses, people who cross their arms do look stuffy, so we try other poses. Chris with his arms crossed doesn’t look “closed off” or unapproachable—so we went with it. This confidently relaxed posture also reflected the feeling we wanted in all the pictures, conveying that Chris knows what he’s doing, and is also enjoyable to work with.
Whether you are looking for an individual portrait session or executive headshot, or need business photography for your company, you can contact me here.
Professional Headshots: The Freedoms of Using a Studio
Creating professional headshots and portraits can be challenging in a real-world environment. I find working in a studio gives me more freedom and flexibility. It is easier to focus on the person, whereas an office space can be limiting, and subject to interruptions. Shooting in-studio is the perfect option for professionals who want to truly capture their personality. In this session, I worked with actor and physical trainer Leon de Ikal to create a diverse range of photographs for marketing purposes, business portraits, and his acting profile.
The purpose of this shoot was to give Leon a good variety of looks. As he is both an actor and a trainer, I wanted to provide him with every kind of shot he would need. We also did some fun, creative pictures, as we have worked together often before and were interested in seeing what we could artistically express.
In my studio, I control everything. When I photograph clients in the real world, I play more by ear and carry little equipment with me. I have to fill in blanks when the surroundings don’t give me the space or lighting I need. A photography studio is a clean canvas where many tools are at my disposal—I have all sorts of light modifiers and backdrops, and I don’t have to worry about sunlight coming in from a window.
The privacy of a studio is a big plus too. Whenever I take professional pictures in an office, there are always people walking past or into the room where I’m working. It is also difficult to take headshots and portraits in a public setting. Most people are not natural actors, and have trouble relaxing and being themselves when onlookers are nearby. People are already self-conscious in front of the camera; an audience adds another stressor. In a studio, I can more easily get people to relax and be natural.
Expressing personality, ideas and feelings in a picture can be achieved largely through lighting. Standard lighting works well for business portraits; dramatic lighting combined with good poses and facial expressions works well for thematic portraits. The deeper the contrast in lighting, the more dramatic the look.
Leon is great at bringing a real presence to his portraits. He has his own creative process for approaching concept photoshoots like ours, which he shared with me:
“My process in getting ready for the shoot is to take my perception out of the equation and become an avatar of sorts. The goal for me is to convey the perspectives of others, especially for concept shoots. I act as a reflection of others’ ideas, rather than using my own perspective of someone else’s concept. Out of all the photographers I have worked with, Paul is the best in his use of light, depth and angles. He knows when he has the photo he is looking for. There have been numerous times when he simply looked up from the lens and said ‘that is the one. Let’s go home.’ I have yet to disagree.”
I enjoyed this portrait session working with Leon, and love the variety of shots we got out of it. If you are looking for marketing images, professional portraits or headshots that stand out and express you, your brand or business, you can talk to me here.
Portrait and Headshot Photography: Five Years On
Five years ago today I submitted my resignation at my day job to do freelance portrait and headshot photography full time. It was a big move, but one my family and I had prepared for. Over the years we’ve had our ups and downs in the business. I often think owning a business feels like sailing on the ocean: it’s a fun adventure but you never know what lies beyond the horizon. At first this uncertainty was a source of stress, but I’ve learned to embrace it. While I do have some slow spots, the business is working, and I am happy I made this career move.
Here are a few things I’ve learned since going out on my own:
– Consider what you really need to be happy and shape your life around it. In both business and hobbies, it really helps to narrow your focus.
– Pay off your debt! You’ve got enough to worry about without compounding it with interest.
– Get help! Naomi (my wife) does most of my bookkeeping, but we leave tax prep to the pros. There are quite a few considerations that we absolutely would have missed without our tax man. We also get marketing help from the amazing people at Fresh Figs Marketing. They’ve been a great client of mine for years and now help me keep the business rolling in.
– Business can be surprisingly variable. There have been a good few months where I thought I’d made it, I couldn’t have been busier, but those months were sometimes followed by dead ones. Make sure you plan for those ebbs and flows.
– Learn from mistakes. This is a tough one. One of the drawbacks of being a freelancer is that you’re easy to fire. Not that I’ve had many blunders, but there have been (unfortunate) times when clients were not entirely satisfied with the images we’ve made. Unless he or she is a dedicated client it is unlikely you will be called again. I make every effort to shape my work process around ensuring my clients are happy with the photography we produce.
– Don’t forget the real world connections! As an introvert it’s easy for me to just stay at home doing my thing, but real-world networking works. I attend meetings at a great BNI chapter and try to get out to a few social media gatherings a month.
I really do love my life now; the 9-5 world was just not for me. The mix of new and repeat jobs provide a bit of stability and variety in my day-to-day life. Not everything is the same, not everything is different.
Looking back it is abundantly clear that I could not have made it these five years without the incredible support of family, friends, clients, and business partners. Thanks everyone!
No Weird Smiles: The Value of Editing in Professional Headshots
Shoots for professional headshots can run very smoothly, but the resulting photographs may still need some tweaking; facial expressions might be off in a group photo, or an outfit that looked great in person looks less appealing within a picture. Thankfully, it is never too late to edit. In a portrait and group photo session with a local United Real Estate office in Broad Ripple, I used my Photoshop skills to address some issues to make these nice shots look even better.
The photos were intended for banners and headshots on their website, helping to create a personable face for the office as well as set their tone; a friendly, confident bunch of real estate agents in a suburban setting. We took the photographs at one of their homes rather than the office—the big, open back yard was perfect for capturing a relaxed feel, and we could easily switch the background from the back of their house to a nice wooded area.
Kathy Jordan, one of the agents I worked with closely, describes what they wanted from their photos:
“Our clients range from investors to first-time home buyers to million-dollar buyers and sellers, plus everything in between, and while we’re ‘all business’ on their behalf, we have more of a collective ‘casual’ personality which we wanted to portray in our photos. Paul made us all comfortable, took time for individual shots as well as group photos and had great ideas for backgrounds. Once we made our selections he used his mad Photoshop skills to make us look perfect.”
Much of the photo editing I do is to clean up the background and foreground in order to remove distractions, leaving the people as the only subject of interest in the shot. In these photos, I removed distractions like scuff marks on the table, stains, and stray leaves. This kind of editing is important in professional headshots, when just the person is the focus. However, editorial-style photographs are meant to tell the story of not just the person but what the person does, so background details are desired.
Major changes can occur when a client sees the final photo spread and likes certain elements, but not others. Kathy changed her jacket between backgrounds. She liked her outfit better in one shot, but did not like the background as much. However, she loved the background in a different shot, but did not like the outfit she wore in it. Rather than reshooting, I cut her out of one picture in Photoshop and put her on the backdrop of the background she liked better.
This picture has the detail of a little white picket fence. However, it is so minimal that it does not distract, and in fact subtly lends itself to the suburban theme. That’s a little game that I play: how much do I put in the background to tell a story without being distracting? My philosophy is that all pictures should be pleasing and balanced, but also should convey ideas about the people in the photograph while still keeping the focus on them.
Another issue is posture. Sometimes we don’t stand as straight as we think we do. Part of the office is a family—Ginger and Tom, with their son Taylor. I took a nice shot of Tom and Ginger together, but she did not like how she looked hunched over. Again instead of reshooting, I was able to tweak her posture so that she stood straighter in the picture.
Expressions are also tricky. In this group photo, it looks like I was just a little ahead of snapping the picture before Tom got his big smile up. He had a great smile in another shot, so I switched the expressions to make the picture perfect without having to redo it.
Many professional photographers have some degree of Photoshop skills, and this flexibility it is certainly a plus when all you need to change in a photo is an expression or a background. Representing this group of fun real estate agents took balanced backgrounds and good editing skills. If you are looking for business portraits, or unique brand photography, you can contact me here.
Taking on the Updated Business Group Photo Challenge
Businesses have different needs when it comes to professional photos. One of my clients, a local State Farm Insurance agency, wanted photographs for their marketing, website, business cards and email communication. It was important to them that they get a group shot to tell the story of their team. However, like most organizations, their employee base changes over time. They were looking for a way to keep an updated business group photo without taking a new shot every time the team transitioned.
Our photoshoot site was at their office in Broad Ripple. There is a lot of energy in their space; the employees are fun and we had a good time during the shoot. To reflect their personality, and to represent their business in that light, I chose white, bright backdrops. The tone is not necessarily happy, but there is an open, inviting sense of energy in a white backdrop. Darker backdrops look more serious and dramatic. Both their group business portraits and headshots were on bright white backgrounds.
For outfits, they had both their business clothes for headshots and their red t-shirts for group photos. I always advise my clients to bring their favorite outfits, or as many outfits as they’d like to try. It’s better to have variety than to be short on options.
I hear the same concerns about group photos from many businesses—how do you avoid having to get together again and again to keep the image updated? I find photo editing to be the easiest solution. It takes a bit of skill to cut people out and make them look right and real together. I have nearly nine years of experience using Adobe Photoshop, and that knowledge becomes very useful in these situations—it is much easier to photograph one person when needed rather than getting everyone together for a group photo. I shot their first group photo against a white backdrop using over-under lighting. The same backdrop and the same lighting will be used for new member shots so I can add them seamlessly into the original group. I always go back and check the original picture, look at my settings and use the same aperture so I can repeat the scene exactly. The result is a photo that looks real and natural.
Elizabeth Marshall, State Farm agent, worked with me closely in getting professional business portraits at their office. “Paul came to the office with all of the equipment to take professional headshots; he was efficient yet personable and the end product was exactly what I wanted. I especially loved the assembled team photo so we don’t have to take a new group shot every time we add staff.”
Business photography requires capturing two aspects of an organization—the professional side and the personal side. One reflects the competency and trustworthiness of the team, the other the personality of each member. The goal is to get across to the audience the experience they will have when working with the business. In the case of State Farm Broad Ripple office, their clients get fun and energy!
If you need anything from simple business portraits to unique brand photography, I am comfortable taking portraits in the field or the studio. You can contact me here.