As a freelance commercial photographer, I take on just about any sort of photography a business would need. Product photos, interior and exterior architecture and design photos, corporate events… Portraits make up the lion’s share of my business, however. If you are considering professional headshots or portraits, here are a few things to keep in mind.
Some basic questions and types of portraits
First, I’d like to know how many people need portraits? Not only will this help in building an accurate quote, it will also play a part in things like how much variety is possible in the portraits.
Are there any portrait looks you’d like to replicate or example photos you like the look of? Professional portraits come in three styles: classic, environmental, and editorial. Here are some examples of these:
A few more items to consider: Should we mix up the portraits? Do we want consistency through all the portraits or should there be variety, possibly having the different departments have different looks. Time may be a consideration here; if a large number of portraits are needed, there may not be enough time to make them all unique. Also, will the portraits need to be replicated at a different location or at a different time? Choosing a simple backdrop, such as a colored-gradient, may help with this.
Some thoughts on what to wear
What you and your employees wear for your portraits can convey quite a bit about your company culture and what you do. What qualities of your business are you trying to convey with the portraits– Fun and energetic? Competent and dependable? Casual and laid back?
Here are some typical dress codes by industry:
– Finance/Legal: Dark suits, blazers, and collared shirts. Minimal jewelry.
– Technology/Marketing: Sport jacket or blazer and/or collared shirt. Dark jeans.
– Services (e.g. HVAC auto repair): Branded polos or jackets.
Additional best practices:
– Avoid busy patterns.
– Avoid bright colors (unless it’s an “accent piece” of your outfit).
– Wash and iron shirts to avoid fold lines.
– Avoid fabrics that wrinkle easily.
– Wear minimal jewelry.
– Bring a hairbrush and/or makeup if you’d like to touch up before your portrait.
Pulling out all the stops
This is a behind-the-scenes look at what goes into a Master Portrait Session. Bringing in a team, we can work to make sure my clients have the best possible experience and get the best possible portraits. With a flexible team, these sessions can take place in the studio or out on location, and can range from headshots to editorial style portraits that tell the story of who you are and what you do.