Client Highlight: Professional Headshots Reflect Your Brand Promise
Whatever business you are in, your company has a personality and set of differentiators that help it stand apart from your competitors. All of your marketing content needs to highlight what makes you unique, including your professional headshots. My client, Rebecca Geyer, owns an elder-law practice here in Indianapolis. Being competent, trustworthy and approachable are central to her marketing message, so I needed to give her imagery that reflected that tone.
Individual Professional Headshots
Sometimes people get uncomfortable in front of the camera, so in order to elicit their true selves I need to help them relax. However, the Rebecca W. Geyer & Associates team had no problem being authentic. Their warm personalities and strong professional skills came through easily since there was no apprehension. I have worked with Rebecca and her staff twice now and had the same experience each time. Unlike some other businesses where we are trying to create an environment, these individual headshots were more about highlighting the person. So, I used a bright, simple backdrop, which also makes it easy to take similar shots when new employees are added.
Business Team Shots
For the first shoot, we tested out many areas of their office to offer a few background options. My second time there, we knew what they liked so we stayed in one spot. Again, this friendly and open team made my job easy! The most difficult aspect of taking group shots is blinking. It can be difficult to capture everyone with their eyes open at the same time – especially when children are involved. For this small, experienced team, I was more concerned about how to light them correctly. The lighting you use for an individual is very different from a group situation. If you light at an angle like you do for a single person, the people in the front row cast a shadow on the back row. I have to shift my lights to ensure everyone looks good. It is situations like these where a photographer’s experience really shows.
Rebecca was kind enough to share her thoughts about our work together:
“I originally met Paul at networking group and have had a good experience with him. He is professional and timely in getting responses, and he provides both print and web versions of his photos to help you with your advertising. We especially liked that he would make any photo tweaks we needed. The final product had a professional look, which is necessary for a law practice. Lawyers can be intimidating to contact so coming across as approachable yet professional was our goal. I have been pleased with Paul’s work and look forward to continuing to work with him.”
Thanks, Rebecca! If you creating marketing materials that highlight your brand promise, don’t forget your professional headshots and team images. The people your customers will be interacting with play a large role in differentiating your business. Make sure their images reflect them as well as your company. Please contact me here for more information on my photography services.