Client Highlight: Refresh Your Brand with Professional Headshots
Chrissi Peters is a local real estate agent who was revving up to refresh her website. Due to the nature of her business, new professional headshots were essential to reflecting her updated brand. We met a co-working space in Carmel to take the shots since it offered a wide variety of backgrounds and lighting for us to try out. The space was not only fun to work, in, but also allowed us to quickly create many different looks without having to travel or bring a lot of props.
The goal of the professional headshots session was to capture Chrissi’s friendly, open, and confident personality. With some clients, the camera immediately makes them nervous, so I have to work to get them relaxed and showing their real selves. Such was not the case with Chrissi! Her offered up her natural smile on her own, which went a long way to achieving the look she wanted for the images.
Chrissi prepared for the photoshoot by going to a hairstylist that morning and working with a friend to do her makeup. She looked her best self for the headshots. She also brought a whole stack of clothes, which we looked through and picked outfits she liked, was most comfortable in and provided a nice variety of styles and looks. I find that having pictures that include different color tones can expand their use. For example, her grey outfit offered a more casual look, while her red top felt more professional. Now she has professional portraits appropriate for many uses.
We also varied her stances, placing here in a lot of different poses to achieve different looks. We took some of her standing in front of staircase, sitting on a stool and relaxing in a big chair. These photos will fit different purposes, allowing her to show the full scope of her brand.
For this shot, we used an existing light panel, which as you can see gave us some great to light to capture Chrissi with. I always travel with my own light sources, but having some onsite that can offer more options is always a nice bonus.
Crissi shared her thoughts about her experience with me:
“From the beginning, Paul was awesome to work with. I had seen his photos on his website and knew I wanted to work with him, but I was happy when he was quick to get back to me and reasonably priced. He came to the photo location with me and did a great job of finding creative spaces and suggesting unique shots.
Currently, I am using his pictures on my business social media platforms and website. I think they tell a lot about who I am and what it is like to work with me. My friend and her family served as models during the photoshoot to visually show how I work with clients. They tell the story of how family-oriented I am, that I sit down with my clients and determine their needs. They also show that I am their partner through the process of buying or selling a home.”
If you are planning to refresh your marketing tools, it makes sense to refresh your portraits as well. Click here to learn more about what a professional headshot session entails. You can also reach out to me here.