Showing Your Personal Brand Through Editorial Headshots

It may be that when you think of a professional headshot, you picture a person set into a formal pose sporting a conservative smile and outfit. However, these days imagery is expected to tell a story. Hence the rise in popularity of editorial headshots, which offer a deeper understanding of the subject’s personality and livelihood. Now that most of us have a smartphone and take candid pictures, society is used to seeing people in a more authentic light. Editorial headshots offer that snapshot into who you are and what you do.

Professional Headshot by Paul D'Andrea

Editorial headshots are meant to go a bit further than showing your face (which is important too). They add a bit of marketing to your image by offering a glimpse into your processes and client interactions. A client of mine, Brian Huff, was looking to include this idea in his professional headshots. He is in the tech field and does a lot of brainstorming on a whiteboard. He wanted that tool behind him in the pictures to emphasize what a client can expect when they work with him. Those headshots offer a totally different message than just his smiling face on a plain backdrop.

Professional Headshot by Paul D'Andrea

If you are considering having editorial headshots taken, I have two pieces of advice. First, be flexible with your environment. There may be a few stories you want to tell about yourself. For example, Brian knew he wanted the whiteboard, but once we were on-site, we realized that an attractive couch and window offered another view of him that was also appropriate for his client base. He ended up also choosing one of those images to use in his marketing efforts.

My second suggestion is to consider your outfit carefully. One could argue that it is even more important to dress authentically for editorial headshots. Dressing in what you wear at your job adds to the storytelling. For example, if I am photographing a researcher, it could be appropriate to have a lab as the background with my client wearing gloves and a mask. A financial advisor could be wearing a dress shirt with the sleeves rolled up, or a manufacturer could wear coveralls and safety gear. There is no official dress code for an editorial portrait; it all depends upon what you do and who you are.

Brian was kind enough to share his thoughts on our work together:

“A common connection that Paul and I share decided it was finally time for her to get new headshots and she took to social media for advice. Paul’s name was mentioned multiple times and it got me thinking – I started my career 20 years ago and never thought about getting professional headshots. Maybe I, too, should get rid of those cropped photos. Paul and I have been acquaintances for years through networking and local food. My expectations were that he would deliver on his stellar reputation. I had no idea how simple or how much of a production the photoshoot would be. He showed up at my office with some equipment and made the process easy and effortless. The results are exactly what I wanted, professional yet ‘me’.”

Thank you, Brian! If you are interested in having editorial headshots taken, you can contact me here.

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